I talk about the many years creating newsletters, why my EIE framework applies to all content and newsletters and why distribution is key
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Introduce your video with a short summary or excerpt viewers can preview. If you don’t add an excerpt, this field will automatically show the first three lines of the video’s description.
Chris Hutchings and I talk through the power of content marketing, the new way of doing it and why so many CMOs and brand get it wrong with spray and pray