AI Workshops For Marketing & Growth Departments

AI Isn’t the Future - It’s Here & Already Driving & Reshaping Your Competitors’ Successes!

If You're Not Actively Leveraging AI in Your Marketing or Growth Strategy, You're Sadly Already Falling Behind.

Cut through the hype and get practical, executive-level AI guidance to drive results, not just another set of dashboards and more expensive, unused tools.

Join the smart companies already gaining training from a coach, and former CGO and CMO who knows how to shape an AI Marketing workshop, discussing tools, approaches, tactical shifts, cross-functional collaboration and training in developing into the AI ecosystem

Here’s What Your AI Marketing Workshop Looks Like

Each AI workshop is completely personalised to your department needs & abilities

Your competitors are (through the right AI approach):

  • Improving their internal communication 

  • More effectively managing their time and the team's output 

  • Reducing campaign waste with predictive and automated targeting

  • Using AI to optimise their ads, sign-ups, upsells and conversion funnels

  • Building smarter segmentation and automation frameworks

  • Crafting hyper-personalised content at scale

  • Rethinking their growth model with AI-driven insights

Don’t be left behind - get ready to lead your teams and market! 

Why Do Marketing Leaders, CMOs and CGOs Really Work With Me? 

"My leadership team kept pressing me to drive efficiencies and improve my department's output through AI, I was too busy to learn and teach it myself, so I brought in Danny to help learn"

  • Executive-first AI advice: No fluff, you will learn the way to select the right tools, leverage the skills and tools already within the team, guide your teams towards strategic insight and drive business outcomes for the C-suite

  • Real-world use cases: What actually works, across B2B, B2C and DTC

  • Zero-buzzword policy: Straight-talking advice that respects your time, your intelligence and connects with your teams 

  • NO BS - AI tools look great and promise the world, but they are often misdirected what is possible and what isn’t 

  • Future-proofing your org: Planning and building for the short, medium and long term. Upskill your team, remove the debate for more with quality output not quantity, avoid tech debt, and build smarter processes within the team 

  • Help the team with “Time, Truth & Trust” - One major factor that many overlook and will negatively impact your team is saving your team’s time, increasing the trust in AI while ensuring you create the right guidelines to ensure the AI’s output is truthful and accurate.  

Need Help Quickly?

Email me - ai@dannydenhard.com or happily complete the form

The Cost of Waiting For AI Training & Development 

While you delay...

  • Talent gaps are widening

  • Team turnover will increase 

  • AI-native competitors are launching faster, learning quicker and taking your market share 

  • Startups with less budget, less headcount and less market share will be eating away at your customers 

  • Product decay will make your job harder and more expensive 

  • Your board will soon ask: “Where’s our AI strategy?” and “How are you saving money with AI investments?”
     

Excuses I’ve Already Heard By Senior Leaders 😬

  • I’m being made to do this…

  • I’m too old to learn new tools, let alone new technologies 

  • I have “new tech” phobia

  • I don’t have the time 

  • By the time it’s really here it will be in the tools I use already

  • I just don’t get it / I don’t understand it and i’m OK with that 

How I Help You With AI

You’re Ready If:

  • You want to make sense of the AI landscape, in a fast but action and digestible way 

  • You need an advisor who gets Marketing and Growth at scale and in mature businesses 

  • You’re expected to drive results, not just to let the team explore tech and the tools 

What You Get:

  • A custom AI plan and team workshop bespoke to your company and department set up - each workshop has an exercise to get the team into AI, using the tools, solving existing and new problems and having the confidence to tackle the future

  • Strategic workshops with your management, Marketing and/or Growth teams

  • Ongoing AI coaching and supporting materials to help you develop 

  • Support package with advisory hours to collaborate on the AI rollout plan

Need An Example Of AI In Action

This is an automated deck created by AI from this URL to showcase what AI can do for internal and external comms.

Need Some Resources To Help Make Up Your Mind?

If you’d like a run down of AI from earlier this year, flick through my deck below

Must Read AI Articles

Must Read For Company Execs:
Copying Used To Be Hard, Now It’s One Click, Here’s How To Make Your Brand Stand Out

Copying has become easier than ever with AI, allowing competitors to replicate products, features, and even entire brands with relative ease. While this accelerates development and lowers barriers, it also leads to a sea of sameness, where differentiation is lost.

My deep dive argues that true long-term success comes from building what AI and copycats can’t replicate: a genuine brand, unique experiences, and authentic connections. Brands should focus on creating memorable offline moments, innovating, scaling the unscalable, and sticking to a long-term strategy. Gamification, nostalgia, and storytelling are highlighted as effective ways to foster loyalty and differentiate oneself.

Listening to customer feedback is important, but knowing when to ignore it is equally vital. Ultimately, companies that thrive will be those that offer irreplaceable value—rooted in human connection and cultural relevance—rather than just the fastest AI features or trend-chasing. In a world of easy copying, being truly unique is priceless.

Must Read For CMOs & CGOs:
The AI Leadership Gap: Why Most CMOs Need To Assign An Owner

Most CMOs are unprepared for AI’s impact, often reacting passively or experimenting without strategy, while only a few are planning ahead and positioning themselves as AI leaders.

My article argues that AI is now a driver of workforce transformation, not just a set of tools, with companies prioritising AI skills and ROI in hiring and organisational decisions.

To stay competitive, CMOs must assign an AI leader—ideally from social, search, or growth marketing—who can solve problems, teach, adapt to change, communicate across teams, and influence at the executive level.

I recommend two approaches:
(i) an AI ownership model (with owners, co-owners, and collaborators) and organisational redesign for long-term adaptation.

(ii) A 90-day plan includes creating an AI strategy, assigning budget, transparent communication, training, and cross-functional coordination. Ultimately, proactive leadership in AI will determine whether marketing leaders shape the future or are left behind.

Must Read For Executives:
Agentic Web Executive Briefing 

The agentic web marks a major shift from human-driven to agent (bot)-driven internet activity, where bots autonomously create content, transact, and interact on users’ behalf.

This transition, led by companies like Microsoft, will require businesses to adapt quickly, opening up web protocols, investing in new tech, and rethinking user experiences for both humans and agents.

Early movers can capture significant market share and revenue, but must invest in technology, talent, and governance. Opportunities include market expansion, increased productivity, and 24/7 operations, while threats involve technical risks, trust erosion, sophisticated hacks, and new customer behaviours.

Immediate actions should focus on tech audits, strategic realignment, workforce training, and establishing governance frameworks. Companies must also prepare for regulatory uncertainty and evolving marketing strategies.

Success will depend on proactive adaptation, strong leadership, and building trust with both human and agent customers.