Weekly Marketing News Digest August 30th 2025
This Week’s Marketing Roundup - AKA The Weekly Marketing Digest August #5
Engagement Queen 👸
Taylor Swift and Travis Kelce’s engagement announcement on Instagram has smashed through 1 million reposts, surpassing any other post on the platform. It’s also received 34 million likes…
GOAT > Croc 🐐
Lacoste switches over its crocodile logo for a goat for their athlete, Novak Djokovic’s New York Open appearance
Caitlain Clark Signature Line Finally Announced 🏀
Nike finally announces the signature line for the WNBA's most loved by fans and hated by players player Caitlin. Expect this to be a big campaign for both Nike & CC
YouTube’s Dominance 💪
YT now boasts more viewership this year, beating out both Netflix and Disney+ (Nielsen data)
Belstaff Brought By UK Challenger Brand Castore 💰
Luxury brand Belstaff has been acquired by Castore, the brand backed by Andy Murray. Castore are known for its impact on soccer & being the kit manufacturer of England Cricket and Rugby teams.
NASCAR x Substack 🏁
NASCAR is the latest brand joining Substack, wanting to connect to a core younger audience
Meta Created Flirty Chatbots Using Celebrity Likenesses Without Their Permission (sparking legal and ethical concerns) 🫨
Meta’s chatbots impersonated stars like Taylor Swift, Anne Hathaway, & Selena Gomez, often behaving flirtatiously and producing risqué images. Meta being meta, the implications will be felt across the industry.
Amazon Block Bots ❌
Amazon has disallowed AI bots from crawling its sites; it won’t stop scraping, but it’s one way to signal its intent to stop AI from scraping it like a corpse and being pure training data.
LinkedIn Gen Z Video Push 🫢
LinkedIn is rolling out more video ad formats, responding to Gen Z’s preference for visual content.
It’s a push for LI to stay relevant for younger professionals and make advertisers happy in targeting
U.S. Shoppers Are Spending Differently 🇺🇸
This week’s company earnings show that consumers are spending but smartly, seeking out bargains as a new status.
Trump Card? 😶
American Institute Cracker Barrel is going back to its old logo after backlash & Trump criticisms.
Starbucks PSL Time 🍁
Starbucks launched their pumpkin-spiced latte on the 26th. It’s usually a big date on the marketing calendar, not so much this year… maybe more a reflection of Starbucks’ current cultural relevance
RIP 🪦
Tyepad is shutting. If you have been in Marketing for over a decade, you’ve likely have a lot of love for Typepad like we used to with Tumblr.
