Weekly Marketing Digest September 6th
Nike Went From Just Do It To “Why Do It” 🤔
Younger athletes need a new tagline
Nike and StockX Bury the Beef 👟
To understand the value each other has to offer. Secondary markets used to be a signal of high demand, but is Nike in a position where they can partner not leverage StockX and other related platforms?
Record Breaking 👏
The KPop Demon Hunters has become Netflix’s most popular movie ever with over 266m views, its soundtrack now has 4x tracks on the Billboard Hot 100, and it’s also had over 2billion streams on Spotify.
Have companies capitalised enough?
It’s The SuperFans Economy 👀
PLG At Its Best?
OF numbers are insane…
378million fans
Private messages drive ~70% of revenue
4% revenue came from actual subs
71% of users → male
84% of creators → female
The top creators average $146k per month.
OF had $7.2 billion in annual gross revenue with just 46 employees
The owner paid himself $700 million windfall
Since 2016 OF has paid $20 billion + to creators
Despite this, it seems to be up for sale… Superfans always spend
Sweeney Effect 👖
“In just six weeks, the campaign has generated unprecedented new customer acquisition,” — CMO Craig Brommers at American Eagle. Her campaigns have led to an “unprecedented spike” of 790,000 new customers & increase of 320k new social followers.
» There’s the ROI
Johnnie X Sabrina 🍸
Johnnie Walker partners up with popstar Sabrina Carpenter to appeal to younger drinkers
DMs Are Where It Goes Down 💬
TikTok Adds Audio Messaging, Audio and Video Attachments for DMs
While Instagram will allow you to sort your DMs by:
Story replies
Unread
Unanswered
Followers
& Verified users
Would You Trust WhatsApp? ⌨️
…To help change your tone in messages to friends? Their AI feature is apparently going to help with that
Insta Large Reels 🥸
Instagram is now on the iPad and opens straight into Reels, showing the real reason why now is the time
Alpha Strategic Partnerships 💪
First Meta & Alphabet for storage and now Apple & Alphabet are (potentially) teaming up with Gemini powering Siri, this is a strategic play from industry giants to effectively curb ChatGPT growth
Sephora Surprise Packages 📦
Smart activation at the WNBA
The Marketing Rush 👯
Sorority & Rushing has taken over many feeds with RushTok becoming the place for brands to invest. GymShark was one of the first brands to sponsor a sorority video
