This Week’s Marketing Digest- September Week 2
Corp Social Gets More Social 💬 LinkedIn Adds Post Send and Save Insights
Surprise 😮 LVMH x Labubu, Zimomo, and King Mon collab dropped this week
Paid Works 💷 Amazon has restarted its Google Ads to kickstart in international markets again - for many markets, that is 5 or so weeks being switched off
The Burger King? 🍔👑 Gordon Ramsay fronts Burger King ads for their new Wagyu burger (in 🇬🇧)
Meanwhile, McDonald’s Monopoly is back
If the Marketing & AI intersection is something you’re into, you should read/listen or watch my interview with Oren Greenberg - Link
Adidas x Audi Coming For F1 /// - Adidas is going into F1 with fellow famous German brand - creating 4 rings and 3 stripes campaign
Vintage Vibes X Blind Boxes: The Secret Formula? 📸 Kodak have sold out their 1980s-inspired digital toy cameras the “Kodak Charmera”, they are being sold “blind” so shoppers don’t know the style until they open it…
Growing Up? 🤳 Roblox is beta testing Moments, testing short form UGC. Short UGC to fill up feed(s) is always predictable…
Price Sensitivity 📺 High Street affordable giant Primark is ramping up its marketing activity, launching its first TV ad in 🇬🇧 called "In Denim We Can" with a focus on their jeans.
AI Art 🖼️: "Nano Banana" has started to see viral use cases, showing the importance of AI tools being built for consumers and brands
Slimming Down 🇩🇰: The Danish maker of Ozempic is reducing its workforce by 11% - 9k jobs with continued competition. Despite its cultural and marketing impact, competition will always come for you
Social Media Managers’ Most Loved Social Accounts Are 🦉: Duolingo, Dunkin', Merit, LOEWE, BÉIS (according to Link In Bio readers)
Apple’s Ultimate Anti AI Flex 📲 - Not mentioning AI at all in their new iPhone launches, you have to appreciate a brand that gets consumer sentiment with AI and releases slightly better phones and an iPhone Air.
