Recent Clients

A breakdown of recent work with consultancy & advisory clients

Who & How I Help Recent Clients

Oxford International

Role: Growth Advisor

Who? A PE-backed hybrid education provider helping international students find suitable courses within the UK and through British universities online.

When? 2022 – 2023

Why Me? Oxford International was evolving its offering so a sales-led business to a product-led business that was given by a new Growth and Product offering.

Brought in by the new CMO.

Projects

I drove the direct-to-consumer education offering for Oxford International Digital Institute, enabling students from around the world to find the best in-person or online courses
Built out the Growth team focusing on identifying core markets to target, helped with the hiring process and which channels to focus on. Including expanding into the Chinese market
Supported brand new CMS tender and the roll-out of HubSpot and then helped the hiring of a CRM lead to drive adoption and automate user workflows
Created the Product department, processes and best practices. I trained and coached the Product lead to build the agile digital products
Helped the CMO build out her long-term strategy, 5-year budget planning, creating board presentations and identified LLMs & AI opportunities to be built and integrated into the future

Leetchi

Role: Advisor

Who? Europe’s leading peer-to-peer collection platform. If you are looking to collect money from friends, family or colleagues Leetchi transacts over €200m per year

When? 2022 – 2023

Why Me? Leetchi were preparing themselves post-acquisition for a new pricing structure. Leetchi needed someone who had rolled this out across a global business and someone who knew the peer-to-peer space. The objective was to retain repeat users and communicate new pricing plans and align Marketing & Product to new Department Plans and Roadmaps while ensuring there was a minimal negative impact of pricing structure change.

I was brought in by the investment group and Founder & worked alongside the C-Suite.

Project Overview

Review the pricing structure project and oversee pricing changes
Review Marketing & Product campaigns for 2023 and recommend new Product improvements to align with new pricing
Advised CPO on their roadmap and core missing features
Advised CMO on their Marketing and comms plan
Prepared C-Suite for new pricing rollout and help shape the board plans

MyArtBroker

Role: Interim CMO

Who? The private network and art marketplace. Where art lovers and investors buy luxury art from Bansky, Lorenzo Quinn, David Hockey, Andy Warhol, Damien Hirst & Roy Liechtenstein.

When: October 2020 – August 2021

Why Me? MyArtBroker was maturing as a business and required an operationally savvy CMO to develop its long-term company-wide strategy, and departmental plans and train & coach its Marketing Department.

Brought in by Co-Founders