15/08/2025

AI Integrations - Not So Fast

Thanks for listening to the AI Moment podcast today. 

This conversation between Danny and Jonathan discusses new AI integrations, highlighting ChatGPT's connections with HubSpot and Google Docs.

Jonathan explains the significant opportunities these integrations create: analysing CRM data to identify prospects similar to successful customers, interrogating Google Docs for insights, and using AI to understand communication styles from email exchanges. 

Danny shares the example of the Netflix's CMO using ChatGPT for 360 reviews as an executive example.

A key benefit is potentially improving CRM data quality - salespeople may be more motivated to input accurate data if they see AI can surface valuable opportunities from it.

However, both emphasise critical security considerations. Users must disable model training in ChatGPT settings and consider turning off conversation memory. 

Danny stresses using corporate accounts rather than personal ones to maintain organisational control and security.

The core executive takeaway: these integrations offer powerful data analysis opportunities but require proper security setup and corporate governance to avoid "Shadow AI" risks while maximising benefits safely.

Links for tools mentioned: 

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