Weekly Marketing News Digest August 23rd 2025
Charm Offensive 🍋🟩
818 Mini’s were launched this week & inspired by charms and labubus. The newly launched campaign targets their core younger demographic and will likely be a hit
Gen Alpha Data Collection Fine 🔎
Over allegations of data collection from children under the age of 13, which could potentially impact 45 million U.S. users. Google agreed to pay $30 million…
Large Markets & Creators Matter Most 🗣️
On Instagram and Facebook, starting with English → Spanish creators with over 1,000 followers. The continued need for content is evident on all social platforms. Translating content is just one play to show content to new audience(s).
More Posting = More Success? 🤳
An Instagram Study Correlates Increased Posting Frequency and Reach: A Buffer study has highlighted the need to be posting consistent content on Instagram. The research suggests that posting 3→5 times a week (on your feed) can lead to a significant boost in follower growth and reach for a variety of content types, including leveraging Reels and carousel posts.
ASA Bans Sanex Ad 😮
A Sanex shower gel ad was banned by the ASA - “likely to reinforce the negative and offensive racial stereotype that black skin was problematic”
Creator Creativity Needed? ⚽️
The (German soccer league) Bundesliga has become the first major European football league to distribute a portion of its live broadcasting rights in the UK to well-known content creator Mark Goldbridge on his channel That’s Football, which will be responsible for broadcasting matches this season.
The forthcoming agreement is anticipated to be officially announced this week, and it went live in the Bundesliga’s first round of games this weekend. Starting on Friday, between reigning champions Bayern Munich and RB Leipzig at Allianz Arena. With a 6-0 win for Bayern (embed below)
3 Pointer? 🏀
Google has appointed NBA legend Steph Curry as a “performance advisor” for three divisions: Health, Pixel, and Cloud products, and testing Fitbit’s new personal health coach.
Pinterest Goes All In On Shopping 🛍️
Pinterest has gone all in on thrift shopping, enabling you to buy through its dedicated new board
New Viral🦉
Duolingo lost its lead social owl, high-profile social media leader Zaria Parvez left her position at Duo and talked about her ups, downs and the viral experiences with Link in bio writer Rachel Karten. Watch the interesting interview below
AI + Marketing
OpenAI Scraping Google 🤺
OpenAI was found to use Google search results to enhance ChatGPT’s real-time responses in news, sports, & financial markets. They access Google’s search results through SerpApi, a web-scraping service based in Austin. SerpApi collects Google’s search index and distributes it to its clients. This collaboration allows ChatGPT to answer current queries where OpenAI’s tools are limited compared to Google’s.
AI Searches Appear In Searches 😬
Another day, another example of AI companies trying to leverage search engines. Distribution is key, but is user privacy not important enough for AI firms? Grok (aka Twitter’s AI) has opened up its chat to search engine through users select the “share” button, generating a unique URL that makes users' chats searchable. Google had indexed 370K+ Grok conversations
AI Mode For Everyone 🤖
Google has made AI Mode available (In English) in 180 countries, from the US, India and its recent rollout in the UK
While a General Assembly study suggests 61% of Marketers are still convinced by AI (yet), while referencing a lack of training
This week, my new AI podcast AI Moment went live with two episodes
Streaming Eating TV 📺
Axios reported that close to 50% of TV consumption is now streaming. Advertisers are slowly shifting spend.
PMM World 🌍
Lastly and importantly, my interview with Europe’s top PMM Rory Woodbridge, went live
