This Week’s Marketing Digest - September Week 3
Adblocker vs YouTube Take 3 ❌ YouTube addresses YouTubers complaining about lower view counts, blaming ad blockers
AI Partner 📦 Amazon launched a new beta AI "creative partner" tool for campaigns, leveraging retail insights
OpenAI Marketing Hires 🤑 OpenAI are hiring a number of experienced and well-known Marketing leaders to ensure they land the brand & how they land and expand in consumers’ minds
AI Browser Wars 🏆 Google posts the recent legal ruling, is upgrading Chrome with Gemini built in as your assistant (taking inspiration from Dia from the browser company and Comet from Perplexity)
BNPL AI 🤖 Klarna CMO David Sandstrom told ADWEEK that AI is now embedded across their department’s workflow & helping to drive $1 million in revenue per employee…
Keep It Traditional 🥃 Wild Turkey launched its new ad focusing in on tradition, not reinvention, unlike its competitors
Funny Not Funny 💳 Ryan Reynolds pokes fun at losing his bid for Fyre Festival for a Visa ad (he’s becoming the funny not funny guy)
Instagram’s Push For Episodic Content 📺 In this week’s feature update, Insta wants to become Netflix, Netflix wants to become YouTube and YouTube wants to become Instagram…
YouTube Creator Push 🤳 YouTube’s best new features announced this week, the top picks include: Auto Dubbing with lip sync, 5x Collaborations with original poster gets the views and ad revenue, A/B testing with 3 variations, Video clips and Shorts for podcasters, Stream across formats, Live practice mode, AI-powered highlights & Veo in Shorts
Meta Meltdown 🥸 Meta’s latest AI Glasses flopped at the demo this week, but journalists are excited by the potential…
& I break down why the old way of doing brand and the new journey flow are so at odds, and how you could use my layer framework as an audit ;-)
I also tackle why SEO and AI Search are very different things on this week’s AI Moment podcast (skip to 4:37 in to hear me break down Search Engine vs Answer Engines vs AI Engines, or read my AI Engine post breaking it all down)
